The European Accessibility Act (EAA) applies to e-commerce services across the EU. In 2026, enforcement is no longer theoretical — member states are aligning market surveillance and complaint channels with WCAG-based expectations for online stores.
What retailers actually get cited for tends to cluster around a short list of automated-detectable patterns: images without alternative text, insufficient color contrast on prices and CTAs, missing page language, keyboard traps in checkout, and form fields without accessible names.
Automated scans catch roughly half of WCAG issues — but that half overlaps heavily with what shows up in early complaints. A risk scan helps you fix the visible barriers before they become a letter from a consumer authority or a demand letter.
Practical priority order: homepage and product listing → product detail → add-to-cart → checkout. Fix high-enforcement issues first (alt text, contrast, labels), then schedule manual testing for complex widgets.
ComplyScan ranks violations by enforcement relevance and includes copy-paste fix snippets. Run a free scan, share the PDF with your agency, and track remediation — not legal certification.